One thing that you should always keep in mind when using events management solutions is that you should protect your branding. In the creation of an event registration website, for example, the event should be about your company and what you can offer to prospective attendees.
Sometimes, when event organisers use free or unreliable software, it is the software brand that prospective attendees see in the website – which can be very confusing. Let’s say that you have marketed through social media that you are hosting an academic conference. When an interested party clicks on the event link, he or she sees a staple registration form with the software name on the banner. It would be natural for registrants to ask if they are in the correct website or not.
Aside from the reason cited above, do everything in your power to retain your branding when using events management solutions for you to build credibility. When you effectively market your services as an event organiser or as an event agency — and when attendees are satisfied with your events — they may come back to your future events or spread the word around that you exist. This way, you are empowering attendees to become your indirect partners in marketing.
In your event registration website, make sure your company logo is there as well as the primary colours associated to your brand. Make the visual experience of visitors specifically tailored for brand recognition. When the website greets them, see to it that they see your name right away. The name should be glaring and difficult to miss, but not too overpowering. Your goal is for them to recognise your company name as a go-to choice.
Those are only some of the few reasons why you should utilise your own unique branding when using events management solutions. In fact, branding can be easily manipulated through an event website creator in an event platform.